I created a personal brand for famous Formula 1 driver, Max Verstappen. The aim of this brand is to create a visual identity for the driver which then can be expanded upon with merchandise of him for his fans. My first step was to dive into the essence of his persona and his racing career. I sketched out ideas for his logo by drawing inspiration from heart rate monitors and the intricate designs of race track maps.
Then I designed two posters, one a vibrant collage offering a glimpse into Max's life and journey, while the other took a more minimalist approach, showcasing his Formula One statistics throughout his illustrious career.
Next up I designed two bags. I envisioned fans carrying their support for Max with pride, so I crafted both a trendy tote bag and a sporty drawstring bag, ready to accompany fans on their adventures. Then a graphic t-shirt was a must-have item in Max's merchandise lineup, featuring bold designs that captured the essence of his racing spirit. And for those chilly race days, I designed a sleek zip jacket to be worn by the Red Bull Racing team.
With all the merchandise designed and ready to go, it was time to bring it all together in Max's official online store. I meticulously crafted a prototype for the website, ensuring that the shopping section provided an immersive experience for fans. From posters to bags to apparel, every product was beautifully showcased, inviting fans to dive into the world of Max Verstappen and take a piece of the excitement home with them.
