Overview:
Irish Bucks was aimed to conceptualize and execute a brand collaboration between two well-known entities, Irish Spring and Starbucks. The project seeks to merge the freshness associated with Irish Spring's products with the rich and flavorful essence of Starbucks beverages, resulting in a unique line of bath and body products.
Process:
The project began with extensive research into the brand identities of both Irish Spring and Starbucks. Drawing inspiration from their logos, color palettes, and visual elements, a new brand identity was crafted for "Irish Bucks." This involved designing a logo that incorporated elements from both brands while maintaining its own distinct identity.
The core of the project involved designing and mockup up three initial products: Vanilla Frappuccino Hand Soap, Peppermint Mocha Exfoliating Scrub, and Iced Matcha Latte Body Lotion. Each product was meticulously crafted to evoke the sensory experience associated with its Starbucks counterpart while embodying the quality and freshness of Irish Spring.
Conclusion:
By seamlessly blending the identities of Irish Spring and Starbucks, a new and innovative brand was born. Through meticulous attention to detail and a passion for design, this project demonstrates the potential for collaboration to redefine consumer experiences and inspire new avenues of creativity.
