Catalog Redesign for Fall/Winter Season
One of the key projects I undertook was redesigning the catalog for the fall/winter season. I updated the pages with fresh, new imagery and incorporated fun illustration elements to enhance the visual appeal. Additionally, I added larger call-outs to highlight new products, making them more prominent and engaging for readers. I also created a new spread for pages 2 and 3, ensuring a cohesive and attractive layout that captured the essence of the season and the brand. This project allowed me to blend creativity with strategic design to produce a compelling catalog.
Voyager Chip Concept
One of the exciting projects I worked on was the development of a new popcorn chip. I was involved in the entire design process, from brainstorming and sketching ideas to creating the final packaging design. This project allowed me to explore creative concepts and contribute to the innovation of the company's product line.
Meet Captain Nova
Join Captain Nova on a journey through the stars and savor the flavor of Voyager Chips.Every crunch is a reminder that with belief and courage, you can achieve greatness.
Embrace the adventure, savor the deliciousness, and let Captain Nova guide you to new taste sensations.
Sell Sheets
I designed several sell sheets that were used to showcase LesserEvil’s products to potential retailers and partners. These sell sheets needed to be both informative and visually appealing, highlighting the key features and benefits of the products while maintaining brand consistency.
Postcards
Another project involved creating postcards for various marketing campaigns. These postcards were designed to capture the essence of the brand and communicate promotional messages effectively. They were distributed at events and through direct mail, helping to increase brand visibility and engagement.
Costco Box Design
One of the most challenging projects was designing a shipment box for Costco. The box needed to be sturdy, functional, and visually attractive to stand out in a competitive retail environment. I worked on the layout, and overall design to ensure it met both the practical and aesthetic requirements.
Redesigning Atlas for Power Curls
During my time at LesserEvil, I also had the opportunity to redesign Atlas, the guru for Power Curls. The redesign involved several creative adjustments, such as adding a pattern to his sweatband, giving him a weight or kettlebell, and creating an old-school version reminiscent of Andre the Giant with a curly mustache. This project allowed me to experiment with different design elements and styles to refresh and enhance the character’s visual appeal.
